Pavitra Rishta (International title: Sacred Relationship) is a 2009 Indian Hindi-language soap opera produced by Ekta Kapoor of Balaji Telefilms that aired on Zee TV from 1 June 2009 to 25 October 2014. It is an adaptation of Tamil television series Thirumathi Selvam.

In late 2018 and later in 2020, after the death of Sushant Singh Rajput, who starred in this series, it was rebroadcast on Zee TV. After this rerun received good ratings, they decided to bring a new series. A series titled Pavitra Rishta – It's Never too Late aired on ZEE5 from 15 September 2021 starring Ankita Lokhande reprising her role as Archana and Shaheer Sheikh as Manav.