New Era (Persian: عصر جدید, "Asre Jadid") is an Iranian talent television competition. The program was produced by Ehsan Alikhani and launched on IRIB TV3 on 16 February 2019. The second season of the program began on 25 February 2020. And the third season of this contest started on 21 March 2022 , coinciding with Nowruz, and is still being broadcast. New Era is one of the most popular programs in IRIB.

Participants can participate in the arts, sports and entertainments. New Era program attracts a variety of talents from all over Iran to somehow showcase their talent to the public. In this program, participants can individually or in groups in various fields of art, science, sports and entertainment, including singing, magic, acrobatics, comedy, mind reading, math, beatboxing, gymnastics, dubbing and dubbing, martial arts, drama, parkour, Rhythmic movements and… participate. This program attracts different abilities from all over Iran. Each participant tries to impress the present judges by showing his talent live and get a white or yes vote from them. The judges of the program in the first and second seasons were Amin Hayaei, Seyed Bashir Hosseini, Arya Azimi-Nejad and Roya Nonhali. The program is prepared and performed by Ehsan Alikhani, and in the third season, Amin Hayaee, along with Majid Ismaili, Karen Homayounfar, and Jaleh Sameti, are the judges of the third season of "Asr Jadid". As in previous seasons, Ehsan Alikhani is in charge of preparing and executing the program. - those who draw their talents and people's votes to the finals and win prizes to compete with other talents.