Kumkum Bhagya (transl. Vermillion in My Fate) is an Indian Hindi-language drama television series produced by Ekta Kapoor under Balaji Telefilms. It premiered on 15 April 2014 on Zee TV and digitally streams on ZEE5. It formerly starred Sriti Jha, Shabir Ahluwalia, Mugdha Chaphekar, Krishna Kaul, Rachi Sharma and Abrar Qazi. Since February 2025, it stars Pranali Rathod and Akshay Bindra as the fourth-generation leads. One of the longest running Indian television soap opera, the concept of the show was originally based on Jane Austen's novel Sense and Sensibility.