Content is a 2019 Australian comedy web series produced by Ludo Studio for the Australian Broadcasting Corporation (ABC). It is the first scripted comedy series presented in the vertical video format and designed to be watched on smartphones. The show stars Charlotte Nicdao as Lucy Goosey – a 23-year-old wannabe influencer – and Gemma Bird Matheson as her down-to-earth friend Daisy Laing.In the first episode, Lucy flips her car while simultaneously webcasting and driving, earning her the nickname #Flipgirl. Her video goes viral on social media and she attempts – unsuccessfully at first – to capitalise on her instant fame. After exploring several video genres, Lucy finally finds real celebrity but her friendship with Daisy is ruined. In the final episode, Lucy publicly apologises to Daisy, who attempts to contact Lucy.

When a clip showing the accident was webcast on Facebook, some viewers mistook it for a real-life accident and it went viral, attracting 1.2 million views on Twitter. Reviewers gave Content a mostly positive reception.