The People's Book of Records was a comedy game show made in the United Kingdom, which offered members of the public the opportunity to set unofficial records for any activity that they chose. Examples of records featured in the series included eating peanut butter from nappies, swimming while singing the main theme from Jaws, and placing a novel by Jilly Cooper near a horse without it noticing. The show was first broadcast on 21 March 2003, and was presented by actor Dominic Coleman. British production company Zeppotron produced the programme after being commissioned in 2002 by the Channel Four Television Corporation, who broadcast the show on their eponymous channel. The People's Book of Records was featured as part of a GB£430 million season of new television programming on Channel 4 during 2003, and ran for a single series of nine 30-minute weekly episodes. Each episode was directed by Atul Malhotra, whose previous directing work had included the 2002 series of Comedy Lab. During promotion of the programme, considerable media attention was given to a record shown in the first episode of a man being licked on the buttocks by a dog as many times as possible in two minutes. Several commentators criticised the series as a whole for including such a segment: Jason Deans of The Guardian branded the show a "dog's dinner", while Jim Kresse of The Spokesman-Review stated that TV had "officially hit bottom" as a result. The record was set during episode one by Doug Bennett and his dog Harley with a final score of 71, before being broken during the third episode by Martin Shaw and his dog Star with a total of 145 licks. Executive producer Phil Gilheany defended the programme, describing it as "quite innocent fun".