I'm Alan Partridge is a British sitcom created by Steve Coogan, Peter Baynham and Armando Iannucci. Coogan stars as Alan Partridge, a tactless and inept broadcaster. The first series, broadcast in 1997, has Partridge living in a roadside hotel after having been left by his wife and dropped by the BBC. The second, broadcast in 2002, sees Partridge living in a static caravan after recovering from a mental breakdown. Iannucci said the writers used the sitcom as "a kind of social X-ray of male middle-aged Middle England".

The supporting cast includes Felicity Montagu as his faithful but timid personal assistant, Lynn Benfield; Simon Greenall as Geordie handyman Michael; and Phil Cornwell as Partridge's rival DJ Dave Clifton. Series 2 also featured Amelia Bullmore as Partridge's Ukrainian girlfriend Sonja. The show received critical acclaim and was a success amongst audiences, being nominated for three BAFTAs (winning two), two British Comedy Awards (winning both), and a Royal Television Society award. In a list drawn up by the British Film Institute in 2000, voted by industry professionals, I'm Alan Partridge was named the 38th-best British television series of all time.