Lovers and Friends is an American soap opera that aired on NBC from January 3 to May 6, 1977. When the show didn't catch on immediately, NBC put the show on hiatus for seven months, and then brought it back on December 6, 1977, as a retooled show with the title For Richer, For Poorer. The show continued on until it came to an end on September 29, 1978.

The show was created by Harding Lemay and Paul Rauch, who were both also working for the daytime drama Another World. Lovers and Friends was not a spinoff or an indirect spin-off of the former series; however, it did take the place of the direct Another World spinoff, Somerset, on the NBC schedule upon its premiere. None of the show's characters came from Another World, nor did any of that show's characters appear on it until it became For Richer, For Poorer.