The Chevrolet Tele-Theatre is an American anthology series that aired live on NBC Mondays at 8 pm EST from September 27, 1948 to June 26, 1950. The program presented both news headlines and live dramatic performances of either original plays or works adapted for television from the stage. Sometimes the show was referred to as Chevrolet on Broadway or The Broadway Playhouse; particularly when the program was presenting an adapted stage work from New York City's theatre scene.The sponsor was Chevrolet, an automobile division of General Motors. Beginning with the January 4, 1949, episode, the Chevrolet Central Office of General Motors was the sponsor, replacing Chevrolet dealers' groups.