Glasat na Bulgaria (Bulgarian: Гласът на България) is a Bulgarian reality singing competition and local version of The Voice of Holland. Its first season was held in the summer of 2011 on bTV. One of the show's important premises is the singing talent's quality. Four coaches (popular performing artists) train the talents in their group and occasionally perform with them. Talents are selected in blind auditions, where the coaches cannot see, but only hear the auditioner.