Rubi is a 2010 Philippine television drama series broadcast by ABS-CBN. The series is based of 2004 Mexican TV series of the same title. Directed by Erick C. Salud, Don M. Cuaresma, Manny Q. Palo and Darnel Joy R. Villaflor, it stars Angelica Panganiban, Jake Cuenca, Shaina Magdayao and Diether Ocampo. It aired on the network's Primetime Bida evening block and worldwide on TFC from February 15 to August 13, 2010, replacing Pinoy Big Brother: Double Up and was replaced by Precious Hearts Romances Presents: Kristine.

The main difference of this teleserye to others is that the lead character, Rubi, is an anti-hero dubbed as "Ang Bidang-Kontrabida" (The Villainous Protagonist). She is vain, scheming and manipulative but still has heart, but chose not to listen to her conscience to reach her high ambitions.