We Ride: The Story of Snowboarding (2013)

1h 32m
Running Time

January 31, 2013
Release Date

We Ride: The Story of Snowboarding (2013)

1h 32m
Running Time

January 31, 2013
Release Date

External Links & Social Media
Network & Production Companies
Grain Media

Plot.

Grain Media and Burn Energy Drink tell the story of snowboarding through the eyes of the people who made it happen. From its origins in the culturally shifting 1960s, to its boom in the 90s, to its acceptance as a mainstream sport, snowboarding has had a roller coaster history. A fully immersive archive film narrated by Jason Lee and a cast of dozens of snowboarders, We Ride: The Story of Snowboarding is the first feature film to tell the story of how this outsiders' sport became huge.

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Details.

Release Date
January 31, 2013

Status
Released

Running Time
1h 32m

Genres

Last updated:

Wiki.

We Ride: The Story of Snowboarding is a 2013 British documentary film about snowboarding. It was directed by Orlando von Einsiedel (himself a former professional snowboarder) and John Drever, and produced by Paz Parasmand for Grain Media.

The film traces snowboarding's routes back to the very beginning of the sport, starting in 1965 with Sherman Poppen's homemade invention for children, chronicling its boom in the 1990s up to its present mainstream status as a global cultural phenomenon. We Ride features interviews with some of the sport's most influential figures, including Todd Richards, Jake Burton Carpenter, Tom Sims, Craig Kelly, and burn-sponsored snowboarders Ståle Sandbech and Gigi Rüf. It was narrated by actor, comedian and pro-skater Jason Lee.The film premiered at the opening of the annual snowboarding contest Air & Style in Innsbruck, Austria, on 31 January 2013, and made its online premiere on 24 February 2013.

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