Ye Maaya Chesave (transl. What magic have you done?) is a 2010 Indian Telugu-language romantic drama film written and directed by Gautham Vasudev Menon. The film stars Naga Chaitanya and Samantha in her debut as lead. It was produced by Manjula Ghattamaneni under the banner Indira Productions with soundtrack composed by A. R. Rahman. The film featured cinematography by Manoj Paramahamsa, editing by Anthony Gonsalves, and dialogue by Umarji Anuradha.

The film was simultaneously shot in Tamil as Vinnaithaandi Varuvaayaa starring Simbu and Trisha. The film received positive reviews from critics and was successful at the box office. It was remade in Hindi as Ekk Deewana Tha. The film is considered as one of the "25 Greatest Telugu Films Of The Decade" by Film Companion.