Rough is a 2014 Telugu romantic action comedy film directed by C. H. Subba Reddy. The movie is produced by M. Abilash on Sridevi Entertainments Banner while Aadi, Rakul Preet Singh and Srihari play pivotal roles. Mani Sharma composed the Music. Actor Srihari died before the film was released. The film received mixed reviews from critics and was an average hit at the box office.

It was dubbed into Hindi under the same title.