In the lonely American Southwest, life is slow for the desert inhabitants of Coyote County. Although it reflects the diversity and pride of the Coyote County residents, local talk radio station K-RAP struggles financially, withering like a tumbleweed on its way to oblivion. Meanwhile, a rising radio personality from Los Angeles reluctantly drives through the hot desert toward Coyote County. His name is Jack Proctor. Upon visiting K-RAP, Jack meets the motley crew that works to keep the place running. These odd but charming individuals are a snapshot representation of the population living in this desert region. Jack meets Mr. Sanchez, the "maintenance engineer" and host of a "fix it" show; Raymond, the former-military accountant and host of an alien and paranormal phenomena talk show; Doyle, the sound engineer and host of a technology "geek" show; Mrs. Hopps..