Joe Wicks

Joseph Trevor Wicks (born 21 September 1985), also known as The Body Coach, is a British fitness coach, TV presenter, social media personality and author.His fitness method uses High Intensity Interval Training (HIIT) workouts. Starting off by posting 15-second recipe videos on social media, Wicks grew his brand to become one of the most followed fitness accounts on Instagram and YouTube. His first published cookbook Lean in 15: 15-minute meals was a best-seller in 2015, having sold over 900,000 copies. He has created a "90 Day Plan" with workouts and meals with portions tailored to the individual.

During the COVID-19 pandemic in 2020, he began "PE with Joe" on YouTube to try to help children stay active; this livestream had a wide impact and was viewed by over a million users worldwide. The first stream occurred on 23 March and ended almost one year later, on 5 March. For this, he was awarded his MBE in the Birthday Honours of 2020. He is a Channel 4 television presenter with his own show The Body Coach.Wicks was awarded a Guinness World Record for "most viewers for a fitness workout live stream on YouTube", after achieving over 950,000 viewers on Tuesday 24 March 2020 for his second live stream.