Lady Lovely Locks and the Pixietails is a character property created by American Greetings subsidiary Those Characters from Cleveland (creators of Strawberry Shortcake, Care Bears and Popples among others) in the mid-1980s which soon expanded into a toyline by Mattel. An animated television series produced by DIC Animation City was produced in 1987, running for a single series of ten half-hour episodes (each consisting of two segments); and was syndicated by LBS Communications on the Kideo TV strand.