In Gayle We Trust is a comedic digital series developed and produced by Ryan Noggle NBCUniversal Digital Studio in partnership with Andy Hayman at Mindshare Entertainment and the show's sole sponsor, American Family Insurance. The series centers around Gayle Evans (Elisa Donovan), a small-town insurance agent and her host of colorful and quirky clients.

Season 1, written and directed by Brent Forrester (The Office (US), The Simpsons) premiered in September 2009. Season 2, directed by Sandy Smolan and written by Tim McKeon and Kevin Seccia, premiered in July 2010. Season 3, which follows the town's pursuit of staging an insurance-themed, Broadway-style musical, launched in October 2011. Season 3 was directed by Jason Farrand and written by Anthony Q. Farrell, Ryan Noggle and Andy Hayman.