Supermarket Sweep is a British game show that is based on the original American version. Originally hosted by Dale Winton, it ran for exactly 8 years from 6 September 1993 to 6 September 2001 and then revived from 12 February to 31 August 2007 on ITV.

On 13 October 2017, it was announced that FremantleMedia had acquired the global rights to the format and confirmed that the series will return. A Fremantle representative stated that "the time is ripe to bring back this all-time favourite game show which has travelled with such success over the years." The company also stated that the new incarnation of the show would incorporate "modern technology" into the program which reflects 21st-century shopping habits. On 9 July 2019, it was officially confirmed that Rylan Clark-Neal would host a new revival of the show on ITV2 later that year. Following positive reception to the first revived series, the show was moved back onto ITV from its tenth series.

In July 2021, it was reported that the revival had been cancelled.