The Secret of Selling the Negro (1954)

21m
Running Time

July 4, 1954
Release Date

The Secret of Selling the Negro (1954)

21m
Running Time

July 4, 1954
Release Date

External Links & Social Media
Watch The Secret of Selling the Negro Trailer

Plot.

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Where to Watch.

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Cast & Crew.

Robert Trout

Robert Trout

Self - Host

Wayne A Langston

Wayne A Langston

Director

Helen A. Krupka

Helen A. Krupka

Writer

Joseph G. Betzer

Joseph G. Betzer

Producer

Harry W. Lange

Harry W. Lange

Producer

Ray Soitz

Ray Soitz

Cinematography

Marvin L. Bailey

Marvin L. Bailey

Editor

George De Decker

George De Decker

Art Direction

Nick Mack

Nick Mack

Set Designer

Rita Gleason

Rita Gleason

Makeup & Hair

Florence Westcott

Florence Westcott

Makeup & Hair

John W Brix

John W Brix

Production Assistant

Details.

Release Date
July 4, 1954

Status
Released

Running Time
21m

Genres

Last updated:

This Movie Is About.

advertising
corporate
african american

Wiki.

The Secret of Selling the Negro is a 1954 film financed by Johnson Publishing Company, the publisher of Ebony magazine, to encourage advertisers to promote their products and services in the African-American media.

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