The Secret of Selling the Negro (1954)
21m
Running Time
July 4, 1954Release Date
The Secret of Selling the Negro (1954)
21m
Running Time
July 4, 1954Release Date
Plot.
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Where to Watch.
No streaming offers found
Cast & Crew.
Robert Trout
Self - Host
Wayne A Langston
Director
Helen A. Krupka
Writer
Joseph G. Betzer
Producer
Harry W. Lange
Producer
Ray Soitz
Cinematography
Marvin L. Bailey
Editor
George De Decker
Art Direction
Nick Mack
Set Designer
Rita Gleason
Makeup & Hair
Florence Westcott
Makeup & Hair
John W Brix
Production Assistant
Details.
This Movie Is About.
advertising
corporate
african american
Wiki.
The Secret of Selling the Negro is a 1954 film financed by Johnson Publishing Company, the publisher of Ebony magazine, to encourage advertisers to promote their products and services in the African-American media.
You May Also Like.
Look at the other titles that might be interesting for you
Interstellar (2014)
Movie
9
The Dark Knight (2008)
Movie
7.37
The Shawshank Redemption (1994)
Movie
8.11
Oppenheimer (2023)
Movie
7.81
Kung Fu Panda (2008)
Movie
7.05
Scarface (1983)
Movie
6.57
Split (2017)
Movie
8.15
Se7en (1995)
Movie
7.72
Green Book (2018)
Movie
7.89
Pride & Prejudice (2005)
Movie
8.5
Terminator 2: Judgment Day (1991)
Movie
6.02
Snow White and the Seven Dwarfs (1937)
Movie
7
Cast Away (2000)
Movie
6.94
Oldboy (2003)
Movie
5.67
Full Metal Jacket (1987)
Movie
6.51
American Psycho (2000)
Movie
8.58
Blade Runner (1982)
Movie
6.15
RoboCop (1987)
Movie
5.82
Life of Brian (1979)
Movie
5
Being John Malkovich (1999)
Movie
7.75