The Secret of Selling the Negro (1954)
21m
Running Time
July 4, 1954Release Date
The Secret of Selling the Negro (1954)
21m
Running Time
July 4, 1954Release Date

Plot.
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Where to Watch.
No streaming offers found
Cast & Crew.

Robert Trout
Self - Host

Wayne A Langston
Director

Helen A. Krupka
Writer

Joseph G. Betzer
Producer

Harry W. Lange
Producer

Ray Soitz
Cinematography

Marvin L. Bailey
Editor

George De Decker
Art Direction

Nick Mack
Set Designer

Rita Gleason
Makeup & Hair

Florence Westcott
Makeup & Hair

John W Brix
Production Assistant
Media.

Details.
This Movie Is About.
corporate
advertising
african american
Wiki.
The Secret of Selling the Negro is a 1954 film financed by Johnson Publishing Company, the publisher of Ebony magazine, to encourage advertisers to promote their products and services in the African-American media.
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