American Playboy: The Hugh Hefner Story is a 2017 television series by Amazon Prime Video. It stars Matt Whelan in the title role, along with Emmett Skilton and Chelsie Preston Crayford. Several African American and African British actors were linked to the program including Kelvin Taylor. The first season was released on 7 April 2017 and comprised ten episodes.

The series is a combination of interviews, archival footage (including moments found in Hefner's vast personal collection) and cinematic re-enactments that cover the launch of the magazine as well as the next six decades of Hefner's personal life and career. While building his empire, Hefner also devoted time to defending civil rights, freedom of speech and sexual freedom.

The series was filmed in Auckland, New Zealand.