Los ricos también lloran ("The Rich Also Cry") is a popular telenovela produced in Mexico in 1979, starring Verónica Castro, Rogelio Guerra and Rocío Banquells. Castro also sang the theme Aprendí a Llorar ("I learned to cry"), a song written by Lolita de la Colina. The telenovela was produced by Valentín Pimstein and Carlos Romero, it was directed by Rafael Banquells. The story was written by Inés Rodena and adapted by Valeria Philips.

Los Ricos También Lloran aired in 1991–1992 in the Soviet Union and post-Soviet states. It was shown on one of the central TV channels and became the second ever non-Soviet TV series aired in the Soviet Union, after a re-edited condensed version of Escrava Isaura. It was watched virtually by the whole population and became for a long time a reference point, with multiple traces in Soviet and post-Soviet popular culture.